Clean, non-toxic fragrances that will keep you smelling amazing—without the harmful chemicals.

Fragrance sits at the heart of my beauty ritual.

My morning routine is not complete without a generous misting of my favourite scent. But what if the perfumes we’ve come to love are laced with ingredients our bodies don’t?

As someone who’s long romanticised perfume—the realisation that many mainstream fragrances are made with synthetic fillers and hormone disruptors was a sobering one. Parabens. Phthalates. Sulfates. Words that are not made for consumption. And as the BeautyTok saying goes—your skin is your largest organ. A canvas. Why douse it in toxins when cleaner alternatives exist?

So after years of curating what goes into my body, it felt only natural (lol) to redefine what goes on it too.

After sleuthing through my socials and the wider web, I sat back and let the algorithm do its thing. In no time at all, I found myself blissfully scrolling through a quiet corner of the internet—a micro-community of perfumiers bound by a shared ethos: transparency, thoughtfulness, and the art of balanced composition. Here are three of my favourite clean fragrance brands that are redefining what it means to smell luxurious, without the toxic footprint.

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Recreation Beauty
Australia’s answer to a conscious cult classic. Recreation Beauty offers luxury in a bottle, without compromising on quality. Vegan, cruelty free and ethically sourced— their scents are formulated without synthetic fillers, hormone disruptors, or questionable chemicals. Redefining decadence with integrity.

Try: At Night We Dance
Notes: Musk, magnolia, orange, vanilla, wood.

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Orb Oils
Orb is a sensorial deep-dive—a blend of notes that conjure mood and memory. Their formulas are free from parabens, silicones, and all the usual harmful suspects. Think archival deity—rich, earthy layers blended with the finest essential oils for a scent that feels both grounded and divine.

Try: Bobby  Fragrance Oil
Notes: Sandalwood, spice, fresh, unisex.

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Tulita Fragrance

Founded with the intention of setting a new benchmark for luxury, Tulita commits to formulations completely free from chemical compounds known to be carcinogenic or hormone disruptors. Their elixirs are 100% naturally derived, with over 55% organic ingredients. No parabens, no phthalates, no petroleum derivatives. Tulita Fragrance are the first of their kind—merging both fragrance and wellness into a natural elixir of vitality.

Try: Agati
Notes: Woody, earthy, green.